We wanted to create a timepiece that reminded you of how precious time was, how quickly a moment can escape you and how easy it is to get lost in the modern world. We wanted to create a timepiece that inspired you to make your next move a meaningful one, your next decision a purposeful one and your next goal, one that could change your life. We started this company with no knowledge, experience or understand of business, but with the help and support of those around us, we have created something incredible. Together we can accomplish anything, together we create anything, together #WeAreWHY
Our logo was designed by a panel of architects, with our city in mind. A minimalist 'Y' design, comprised of two lines, split exactly 31.95 degree either side of North. This unique number was generated by taking the latitude of Perth, Western Australia, and extrapolating it into an iconic logo.
Simple, clean and effective. We didn't want to go overboard with the design, but also wanted to ensure it had purpose behind it. On the hour, every hour, the minute hand will align flawlessly with the bottom line of the logo. It is the reason our logo is positioned at the 12 marker and nowhere else on the face. We also didn't want the date to be hidden throughout the day, so as architects do, we perfectly positioned a window in each hand to ensure the date remained visible.
One of the most important elements of the design, usually forgotten about and rushed in the process. We spent eleven months sourcing the right supplier and designed the perfect strap, so when it was finally wrapped around your wrist, you knew you purchased the perfect watch. Made from genuine cow leather, lined with the same premium materials, stitched with only the finest threads and cut to the exact same degree as the hands.